Privacy Policy

Last updated: July 25, 2026

1. Introduction

Aruna Yoga ("Aruna", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

By using Aruna, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect the following types of information:

Account Information

• Your email address and display name, if you sign in with Apple or Google
• If you continue as a guest, an anonymous account identifier is created — no name or email is collected
• Authentication is managed by Firebase Authentication

Usage Data

• Practice history, including poses and flows practiced and session duration
• Breathing and meditation session records
• AI-generated flow preferences and history
• Subscription status and feature usage counts
• Optional profile details, such as height and weight, if you choose to provide them

Camera Data

• During pose and flow practice, your camera is used only as a live mirror so you can see yourself alongside the guidance video.
• The camera feed is shown on your device only. It is never recorded, analyzed, or transmitted, and Aruna does not perform any pose detection or scoring.

Microphone Data

• During freeform breathing exercises, the microphone is used on-device to sense your breathing rhythm in real time.
• Audio is processed live on your device and is never recorded, stored, or transmitted.

3. How We Use Your Information

We use the collected information to:

• Provide, maintain, and improve the Service
• Authenticate your identity and manage your account
• Generate personalized yoga flows using AI
• Track your practice progress and show your statistics
• Manage your subscription
• Communicate with you about updates, support, and promotional offers
• Ensure compliance with our Terms of Service

4. Data Storage and Security

Your account and usage data are stored securely using Google Firebase (Firestore, Authentication, and Storage). Firebase provides industry-standard encryption in transit and at rest.

Camera and microphone data remain on your device and are never uploaded to external servers.

While we implement commercially reasonable security measures, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

5. Third-Party Services

Aruna integrates with the following third-party services:

• Firebase (Google) — Authentication, data storage, and analytics. Subject to Google's Privacy Policy.
• RevenueCat & Apple App Store — Subscription management and payment processing. Payments are handled by Apple; we never receive your payment card details.
• OpenAI — For generating personalized yoga flows and suggestions. Only your preferences and prompts are shared, never camera, microphone, or personal identifiers.
• ElevenLabs — For generating the voice narration and guidance used in the app. No personal data is shared.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you the Service. You may delete your account and associated data at any time from within the app's settings or by contacting us at support@arunayoga.app.

Upon account deletion, we will remove your personal data within 30 days, except where retention is required by law.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Data portability

To exercise any of these rights, please contact us at support@arunayoga.app.

8. Children's Privacy

Aruna is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Your continued use of the Service after any changes constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: support@arunayoga.app